The competition in almost every market these days is high, so every possible competitive advantage you can gain over your competitors can make a big difference to your bottom line. Most business owners have realized the benefits of having a website, and so they hire web development company to help them build an online presence. However, many web design firms search engine optimization is not their core competency and they simply don't know how to properly do it properly (or don't have the resources to do it properly). When SEO is not properly incorporated into web site design, and the proper off page factors are not in place, site rankings suffer. This is where a professional Vancouver SEO company comes in.
A website’s optimization can make or break it's rankings. Today it’s important for a business not only to hire a web designer to not create a great-looking website, but that websites needs to be properly optimized to be search engine friendly and it also needs to be designed in such a way to convert visitors into leads and sales for the company.
But "on page" factors are not enough, Google's ranking algorithm also looks at "off page" factors when determining which sites to rank at the top of it's search results. Off page factors including the number of inbound links, the anchor text of those links, link quality, link relevance and link velocity. Also backlinks and brand mentions from social media and other places online are starting to play a more important role as well.
SEO has changed dramatically in the past year and a half... what used to work before simply doesn't work anymore, in fact if online marketers are not on top of the latest Google algorithm updates such as Panda and Penguin, they can have their sites penalized and lose top placement in the search results. Now it's more important than ever to hire the best Vancouver SEO company possible to help you.
It seems everyone is an internet marketing expert these days... most website design agencies have tagged search engine marketing onto their list of services, the big traditional offline media companies have recently launched entire web marketing divisions, and it seems everyone knows a friend, or acquaintance that is claiming to be able to rank your website at the top of Google, Bing and Yahoo. But when deciding on which Vancouver digital agency to pick you have to look at experience and track record.
Not only do we have a proven track record in delivering rankings, but we also look at your entire online marketing strategy. We look at not only your organic results, but your Google maps / Google local results, we look at pay per click with Google Adwords, Bing AdCenter and Facebook, your social media and reputation marketing strategy. We also make sure your web site converts... after all what good is traffic if your web site does not convert visitors in clients, patients or customers for your business. Then there is display advertising and retargeting that also can play a role. Depending on your digital marketing budget we can create a custom internet marketing plan for your company to ensure you're investing your dollars wisely and in the places that will give you the highest ROI.
Contact us today and we'll do a free digital marketing analysis of your online presence and tell you what you are doing right, what you are doing wrong, where the opportunities lie and where we fit into the picture. The problem is there is a lot of hype and misinformation out there related to internet marketing and people and are getting burned. Whether we determine we are a good fit to work together or not, at the very least by the end of the consultation you'll be armed with the information you need to make an intelligent business decision.
So simply fill out our contact form or call us at (604) 256-1171 to schedule your free digital marketing analysis.